Last Updated: 3 September 2024
OnePlus Technology (Shenzhen) Co., Ltd., a Chinese corporation with offices at F18, Block C, Tairan Building, Tairan 8th Road, Chegongmiao, Futian District, Shenzhen, China, along with its affiliates (hereinafter referred to as “OnePlus”, “We”, or “us”), is committed to protecting and respecting your privacy. We may collect, use, disclose, transfer, process, share, or store your data and personal information (collectively referred to herein as “Your Information”) when you access, browse, avail, order, subscribe or use any of our products or services on or through our website and app (herein referred to as the “Platform”). By doing so, you explicitly agree to be bound by this Privacy Policy. Please read carefully and familiarize yourself with our privacy practices before using our Platform, applying for any of our products or services, or providing Your Information on or through the Platform or engaging in any of the permitted activities on the Platform.
By using the Platform, you may access, browse, or apply for services or products (herein referred to as “Services”) available on the Platform, and which may be updated on the Platform from time to time. In this Privacy Policy, we outline the purposes, methods and scope of our collection and use of Your Information, your rights pertaining to Your Information, and the security measures we take to protect Your Information.
A. Definition
“Personal Information” refers to any information relating to an identified or identifiable natural person.
B. How We Collect Your Information and What Types of Your Information We Collect
The information we collect depends on the Services you use, the context in which you interact with us, the choices you make, and the products and services you view and use. We may collect Your Information, which includes:
(1) Personal information directly provided by you
You may provide personal information to us directly, in which case you are generally free to choose which personal information you want to provide to us. However, if some personal information is required for the performance of our Services and you choose not to provide that personal information, we may not be able to provide you with the Services you requested. Personal information we directly collect from you may, for instance, include the following:
• Account information (including phone number, email address, password, profile picture, account registration time and username).
• User awards, coupons, and other interests which are associated with your OnePlus account.
• Contact information (including your name, residential/shipping address, phone number or other contact details).
• Order information (including proof of purchase, order number, shipping address, order amount, phone number, name, delivery tracking number, and purchase history).
• Payment information (including your name, bank details, credit, debit, or other payment card information). Generally, we do not collect payment card information, only under certain circumstances, we may ask for your bank card details to provide after-sales service.
• Commercial information (including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies).
• User group identity information (e.g., college students). In limited circumstances, we may ask you to verify your group identity information by third parties.
• Information when you contact us (including chat history, complaints, and other communications between you and us).
• Shared information (including information or content that you post, publish, display, or share on the Platform).
(2) Automatically collected information
• User device information (including IMEI number, Android ID, model number, serial number, IP address, MAC address etc.) and how it interacts with the Platform.
• Internet or other similar network activity (including information on a consumer’s interaction with a website, application, or advertisement).
• Advertising IDs (including Google Ad ID).
(3) Personal information we obtain from third parties
We may obtain personal information about you from third parties. For example, where permitted by law, we may obtain information about you from public or commercial sources. For instance, if you interact with us through a social media site or third-party service, we may receive information from the social network.
C. How We Use Your Information
(1) We will use your personal information for the following purposes:
• To create, maintain, manage, and notify you about your OnePlus account, Red Cable Club member, programs, or subscriptions that you participate in.
• To fulfill your orders, respond to requests for information or Services, provide customer support, and otherwise communicate with you.
• To track and confirm online orders and to process refunds, returns, and exchanges.
• To facilitate and manage your involvement in promotional activities such as prize draws, contests, and reward programs.
• To market and advertise our Services, support our marketing activities and initiatives, and provide recommendations to our customers.
• To deliver advertisements, which may include targeted ads.
• To deliver and improve our Services, including user registration for a Service, user identification, and authentication to enable activation, interaction with our Services and personalization of the user experience.
• To verify your eligibility and benefit from the group discount program.
• To redeem physical or virtual products on redcoins shop.
• To implement and enhance our Services security and safety features, safeguard against and identify fraudulent and illegal activities, legal claims, and other liabilities.
• To comply with and enforce applicable legal requirements, contractual obligations, relevant industry standards, and OnePlus’s policies.
• To notify you about changes to any Services we offer or provide or to any of our policies.
(2) When we intend to use the personal information for purposes not covered in this privacy policy, we will notify you and ensure that such use of your personal information is lawful.
D. How We Use Cookies and Similar Technologies
Cookies are small text files that are stored on your device by websites you visit. Cookies usually contain identifiers, commonly used information, and other details. For instance, you can reduce the number of login authentications needed and improve your experience through cookie technology when browsing different pages of our website. Otherwise, you may not be identified as the same person and may be asked to enter the authentication information again if logging on to our website.
Our Services may use "cookies" and other technologies such as pixel tags and web beacons (collectively referred to as "Cookies"). Cookies not set by us will not be accessible to us.
We and our third-party partners use Cookies to better understand user behavior, tell us which section of our website you have browsed, and measure and improve the effectiveness of our Services. You can manage or delete cookies based on your own preferences. However, please note that some of our services may be designed to require the use of cookies and disabling cookies may affect your rights to use these services or some of these features.
If you wish to obtain detailed information on the use of cookies and other tracking technologies, please read our Cookies Policy posted on the website of your country.
E. How Long We Keep Your Information
We will only store your personal information for as long as necessary to achieve the collection purposes set out in this Privacy Policy, unless a longer retention period is required by law. If we are required by law to store your personal information beyond this period (such as for tax and commercial law reasons), we will delete the personal information at the end of this storage period.
After the expiration of the retention period, we will either delete or anonymize your personal information.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use and disclosure of your personal information, the purposes for which we process the personal information and the applicable legal requirements.
F. How We Disclose Your Information
We may share, transfer, or disclose Your Information to the following:
• Affiliated companies: We may share Your Information with our Affiliated Companies, which may include any entity that, directly or indirectly, controls, is controlled by, or is under common control with us.
• Our partners and vendors: We may need to share, transfer and/ or disclose Your Information to our technical, business, marketing and delivery partners and vendors. This information may be stored, processed and/ or used for the purpose of ongoing services provision, account creation, login requirements, notifications of new offers or updates, including software updates and patches, payment processing, OTP services, courier services for delivery of your purchase.
• Persons who acquire our assets or business: If we sell or transfer, wholly or in part, any of our businesses or assets, Your Information may be a part of that sale or transfer, but it will remain subject to the promises made in this Privacy Policy (unless you consent otherwise thereafter).
• Legal and regulatory authorities: We may be required to disclose Your Information due to legal or regulatory requirements. In such cases, we reserve the right to disclose Your Information to comply with our legal obligations, including but not limited to complying with court orders, warrants, or discovery requests. We may also disclose Your Information to (a) law enforcement officers or others; (b) comply with a judicial proceeding, court order, or legal process served on us or the Platform; (c) enforce or apply this Privacy Policy, the Terms and Conditions or our other policies or agreements; (e) an insolvency proceeding involving all or part of the business or asset related to the information; (f) respond to claims that any information violates the rights of Third Parties; (g) protect our rights, property, or personal safety, or the general public. Please note that we may not inform you prior to or after disclosures made according to this section.
Notwithstanding the above, we shall not be responsible for the actions or omissions of any third parties with whom Your Information is shared by you nor shall we be responsible and/ or liable for any additional information you may choose to provide directly or indirectly to any of the third parties while applying for or activating their services and products whether directly or indirectly or whether through the Platform or otherwise.
G. Third Parties and Their Products and Services
The Platform may contain links, products and/ or services from third party websites. You have the option to decide whether to visit them. However, if you choose to do so, your use of these websites will be subject to their terms and conditions and privacy policies which you can view at their websites or contact them.
We do not control the privacy and data protection policies of our partners. Therefore, before you submit Your Information to our partners, please read and understand their privacy policies and terms and conditions, as you will be governed by them, and your remedies shall lie against such partners and/ or third parties whose websites you visit and/ or whose services and products you apply and/ or activate.
H. Legal Basis for Processing of Your Information
Our processing of your personal information as described in the Section "How We Use Your Personal Information" is based on the following legal grounds:
(1) Perform or enter into a contract with you:
We rely on this legal basis in particular in the following cases:
- To create, maintain, manage, and notify you about your OnePlus account, programs, or subscriptions that you participate in.
- To fulfill your orders, respond to requests for information or Services, provide customer support, and otherwise communicate with you.
• To track and confirm online orders and to process refunds, returns, and exchanges.
• To verify your eligibility and benefit from the group discount program.
• To notify you about changes to any Services we offer or provide or to any of our policies.
(2) Compliance with a legal obligation: We may be obliged to process personal Information to comply with our legal obligations, for example where we are required to retain information for tax law or commercial purposes.
(3) Legitimate interests: The processing of your personal information may also be necessary for our legitimate interests.
- To deliver and improve our Services, including user registration for a Service, user identification, and authentication to enable activation, interaction with our Services and personalization of the user experience.
- To market and advertise our Services, support our marketing activities and initiatives, and provide recommendations to our customers.
- To implement and enhance our Services security and safety features, safeguard against and identify fraudulent and illegal activities, legal claims, and other liabilities.
(4) Consent: We may process your personal information with your consent, especially for promotional activities. You have the right not to provide consent, or to withdraw it at any time. The withdrawal of your consent does not affect the lawfulness of our use of your personal information before your withdrawal. If you have granted us consent to use your personal information, we will use it only for the purposes specified in the consent declaration. Please note that to the extent our processing is based on your consent and if you deny or withdraw your consent, we may not be able to provide related services. Nonetheless, neither denying nor withdrawing consent will have any negative consequences for you.
I. How Your Information is Stored and Transferred Globally
Your information will be stored on Europe. In addition, we leverage our resources and servers around the world to provide Services. We have data centers in the U.S., France, Singapore, India and Indonesia, which means that in compliance with applicable laws, your personal information might be transferred to or accessed from countries or regions outside of where you use our Services.
In case your personal information is transferred to jurisdictions located outside of Europe, we will ensure that appropriate safeguards exist and are applied, such as:
- the recipient of the personal information is located within a country that benefits from an "adequacy" decision of the European Commission.
- the recipient has signed a contract based on "standard contractual clauses" approved by the European Commission, obliging them to protect your personal information. or
- in the absence of the above appropriate safeguards, we will ask you for your explicit consent for the cross-border transfer of your personal information or take any other measures that are recognized as providing a sufficient level of protection for your personal information.
J. How We Protect Your Information
We have implemented reasonable technical security and organizational measures to protect Your Information that is collected and stored by us. Although we take reasonable steps to protect Your Information, no website, Internet network or transmission, computer system or wireless connection is completely secure.
We will strictly control access to Your Information, granting access only to our employees who need to know to process such information, and authorized personnel from companies responsible for handling services on our behalf.
The security of Your Information is of great importance to us. Therefore, we will safeguard Your Information by implementing protective measures, such as encrypting information storage and transmission, to prevent Your Information from unauthorized access, usage, or disclosure.
In the event of a security incident involving Your Information, we will, to the extent required by relevant laws and regulations, promptly inform you of the incident and the preventive measures to be undertaken to mitigate any potential damage.
K. Your Rights to Your Information
We strive to provide you with choices regarding the information we obtain about you. We have created mechanisms to provide you with the following control over Your Information:
- Right to access: You may request access to Your Information which is collected and stored by us.
- Right to rectification: If you find that the personal data we process about you is inaccurate or incomplete, you are entitled to ask us to make rectifications without undue delay and to request the completion of your personal data where appropriate.
- Right to erasure: You can submit a request to us to delete personal data, and we shall have the obligation to erase it without undue delay in some circumstances, for example, if we do not have a legal reason to continue to process the personal data to the extent required by applicable laws and regulations. Please note in so far as you delete all the data that is contained in your device, this does not mean that you have deleted all data that OnePlus collects and processes about you. Therefore, we encourage you to contact us.
- Right to restriction of processing: You have the right, in certain circumstances, to request us to temporarily restrict the processing of your personal data, such as where the accuracy of that personal data is contested by you, while we verify the accuracy of that personal data. We will keep just enough data, or process such data as is necessary to ensure that we comply with your restriction request in the future.
• Right to portability: You have the right to obtain a copy of your personal data in a structured, commonly used and machine-readable format and transmit such data to another provider or have such data transmitted to another provider under certain circumstances.
• Right to object: You have the right to object to any processing justified by legitimate interests based on grounds relating to your particular situation at any time. Should you decide to object to the processing of your personal data, we will stop processing personal data that concerns you, unless we can demonstrate compelling reasons for continuing to process your personal data that override your interests, rights and freedoms, or in the case that we establish, exercise or defend our legal claims. You can object to direct marketing activities at any time for any reason whatsoever.
• Right to withdraw consent: If you have given us your consent to process your personal data but change your mind later, you have the right to withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of our use of your personal data before your withdrawal. If you want to withdraw your consent with regard to receiving promotional communications, you can unsubscribe through the method described in each promotional message. If you withdraw your consent, we may no longer be able to provide you with the corresponding service.
• Right to lodge a complaint: You have the right to lodge a complaint with a competent supervisory authority about the way we handle or process your personal data, or file a lawsuit in a court with jurisdiction. Information about how to contact your local data protection supervisory authority can be found here: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en.
• Right to deactivate your OnePlus account: You have the right to deactivate your account via https://www.oneplus.com/customer/info#/, by choosing “Deactivate my account”. Your account will have a 15-day deactivation period, followed immediately by account deletion. You may choose to reactivate your account at any time within 15 days. Afterwards, your account will be permanently deleted.
You can exercise your data subject rights through the exercise methods provided by the platform, or the methods disclosed in this Privacy Policy, or by contacting us through the contact information in Contact Us.
Please note that due to security reasons we may verify your identity before processing your request pursuant to any of your rights as described above. In principle, we do not charge any fees if your request is reasonable. However, based on the actual situation we may impose a certain fee to cover our costs for repeated requests or requests that extend beyond reasonable limits. We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), may be detrimental to the legal rights and interests of others or are very impractical. In addition, we may not be able to respond to your request if the request may severely impair the legitimate rights and interests of yours or those of other individuals and organizations.
L. How We Process Personal Information of Children
Our Platform and Services are mainly for adults, and we will not knowingly collect children's personal information without verifiable parental consent. We treat anyone under 18 years old (or equivalent minimum age for full legal capacity in relevant jurisdiction) as a child. We consider it the responsibility of the parents to monitor their children’s activity. Children may not use our services for purchasing products from the Platform without the consent of their parents or guardians. If you believe that your child has provided us with his/her Personal Information without verifiable parent's or guardian's consent, please contact us through the contact information in Contact Us.
M. Contact Us
If you have questions or concerns regarding this Privacy Policy or you would like further information on the collection, use, disclosure, transfer or processing of your personal information, please submit your request through:
- Email: privacy@oneplus.com
- Postal address: F18, Block C, Tairan Building, Tairan 8th Road, Chegongmiao, Futian District, Shenzhen, China, ZIP Code: 518040
You can also contact our representative in Europe via the following methods:
Representative: Reflection Investment B.V.
Registered address: Hofplein 20, 3032AC Rotterdam, The Netherlands
Email address: eurepresentative@oneplus.com
Representative: UNUMPLUS LIMITED
Registered address: Black Bull Yard 18a Hatton Wall, Second Floor, London, England, EC1N 8JH
Email address: ukrepresentative@oneplus.com
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
N. How This Privacy Policy Is Updated
We may update this Privacy Policy from time to time and you are encouraged to check this Privacy Policy on a regular basis to be aware of the changes made to it. Your continued access or use of the Platform, continued use of the Services (whether actively or passively) provided or availed from or through the Platform shall be deemed to be your acceptance of this Privacy Policy and its future versions or amendments.
