OnePlus Releases Pop-up Store Schedule for OnePlus 6 Pre-sales

OnePlus 6 pre-sale events slated for May 21 and 22 in 26 cities worldwide.

OnePlus, an internationally recognized smartphone company, today announced it is bringing the OnePlus 6 direct to consumers through pop-up stores in 26 cities worldwide on May 21 and 22. In its fourth year, pop-up events have given OnePlus fans the chance to be first to own the company's much buzzed about phones ahead of the official sale dates. Purchases made after May 22 will be done online via www.oneplus.com and shipped to buyers.

“From the very beginning, OnePlus fans have not only been a driving force behind our “Never Settle” mantra, but they have helped build the absolute best smartphones possible,” said Pete Lau, CEO of OnePlus. "The pop-up stores are one way we ensure fans are an inclusive part of everything we do and to make them feel like our top priority, because they are."

While the direct-to-consumer model has not been successful for most smartphone brands, OnePlus defied all odds beginning with its first smartphone in 2014. More than 1.5 million OnePlus One phones were sold, surpassing the company's initial expectations of shipping a quarter of that amount.

The following year, more than three million fans signed up for an invite to purchase the OnePlus Two without ever having held it firsthand. In response, OnePlus hosted its first pop-up store events to give more fans hands-on time with its devices. Several years later, the pop-up stores continue to be a successful model that have grown from nine pop-up stores in 2015 to 40 stores in 2017.

"Fans don’t just come to experience the phone or to be the first to own it or to even get free stuff. They are possibly just as excited as we are to engage with likeminded people and to play a significant role in directing the future of the mobile industry," said Lau.

Global Pop-up Event Schedule

About OnePlus

OnePlus is an internationally recognized smartphone company that lives by its “Never Settle” mantra to deliver the absolute best of what mobile technology has to offer. OnePlus creates exquisitely designed devices with premium build quality, high-performance hardware, and memorable user experiences. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. OnePlus employees 850 employees from 21 countries and its phones can be found across 38 regions worldwide.

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